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Threads Lost More Than Half of Its Users Since Launch
Threads lost more than half of its users in the weeks following its buzzy launch
Meta Platforms executive Mark Zuckerberg put the effort into their recently launched social media app, Threads.
According to CBC, the app got a massive lost users after its viral release.
CEO Mark Zuckerberg discussed this issue internally in the company.
He admitted that retention was better than expected. But they still needed to reach their goal.
With more than 100 million registrants, the company aims to create more users.
They plan to introduce additional features like a desktop version and a search to increase the app's requests.
They have also tried various integrations of Threads into the Instagram application. It's to attract users back to this app.
Zuckerberg highlighted the importance of investing in metaverse technology during the town hall.
While Meta's revenue growth impresses investors, Zuckerberg admits they must stay ahead of competitors like Apple, Google, and Microsoft.
Zuckerberg and Chief Product Officer Chris Cox also highlighted the release of their AI model, Llama 2.
This AI is free to developers with less than 700 million users. This model has gained significant interest since its launch.
Threads Lost More Than Half of Its Users Since Launch
This article written by
Editor Loudia Mahartika
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